Etsy gives you 13 tags and most sellers waste half of them. Here's how to fill all 13 the right way.
Each empty tag is a missed search. Always use all 13.
"gift" competes with millions of listings. "gift for new mom" reaches buyers ready to purchase. Multi-word tags (within the 20-character limit) win.
Vary angles: product type, material, color, occasion, recipient, style. Cover more searches with the same 13 slots.
Tags and title should reinforce the same core keywords so Etsy is confident what you sell.